At 24, Wong Jingni is living her childhood dream and going further with each stride. Better known online as BakeyVakey, she’s a full-time content creator who shares vegan recipes and travel adventures with a growing audience. But her story didn’t start with viral videos or brand collaborations.
Why BakeyVakey Went Vegan
BakeyVakey’s vegan army stew dish, which you can find from her ‘15 Days, 15 Vegan Dishes’ series.
Wong Jingni
Before 2018, Jingni was sure she would never go vegan. “Famous last words, right?” she laughs. That changed when she stumbled across slaughterhouse footage online. “I realised I couldn’t continue contributing to the suffering of animals any more, so I made the choice to go vegan for the animals.”
Baking quickly became her outlet. A longtime hobby, it now carried a new meaning: A way to show people that vegan food could be just as delicious and comforting as what they were used to. “Not everyone cooks, but everyone can enjoy a slice of cake or a cookie,” she says. At the time, vegan bakes were rare in Singapore, and she saw an opportunity to fill that gap.
The BakeyVakey Brand: Smiley Loaves & Simple Vegan Baking
Her first venture into baking as a brand began during a summer break after her first year of university, right in the middle of COVID. With travel and school limited, she finally had the time to experiment. “I’d always dreamed of having my own bakery one day, and with that pocket of time, everything aligned for me to finally try it out.”
BakeyVakey.co launched with a simple, playful aesthetic. Her logo, a smiley-faced loaf of bread, even made an appearance on a real loaf she baked for her first release. “It made the whole process feel really personal and fun.”
Challenges, of course, came with the territory. Baking in small batches without an industrial oven meant early mornings and a lot of planning. But recipe-wise, she found joy rather than frustration. “A lot of bakes, like banana bread or cookies, don’t even need complex substitutes. Simple swaps like soy milk worked perfectly.”
From Baking to Viral Content: The Rise of BakeyVakey’s YouTube
BakeyVakey’s most viral recipe is the enoki scallop dish
Wong Jingni
What started as a side project to normalise vegan food quickly evolved. Instead of preaching, BakeyVakey let her bakes speak for themselves: This looks and tastes exactly like what you’re used to. The warm reception opened doors to collaborations with brands, restaurants, and eventually travel opportunities.
Soon, content creation took centre stage. Today, she’s known as much for her recipe series, like her enoki mushroom videos, as for her vegan travel guides. Her “Vegan in Korea Challenge” became a hit, with Season 2 currently in the works. “It’s a long one since I daily vlogged almost every day for a month,” she says, hinting at the mountain of content still to come.
Building the BakeyVakey plant-based community
For BakeyVakey, the most rewarding part of the journey is her community – the BVies. “Seeing them try my recipe videos and love them, or hearing that my travel videos have helped them find vegan food while abroad, is incredibly rewarding.” Comments like “Wait, how is this vegan?” remind her why she started. “Knowing that what I share has actually made someone’s life easier, or made veganism feel more approachable, even just raising awareness that vegan versions of anything exist, is what makes all the work worth it.”
What’s next for BakeyVakey
Behind the scenes of BakeyVakey’s “Vegan in Korea Challenge” Season 1 (left) and 2 (right).
Wong Jingni
With BakeyVakey.co currently on hiatus, Jingni’s focus is squarely on content. Recipes remain the heart of what she does, but she’s branching into travel, lifestyle, and even fitness. “I’ve been enjoying vlog and lifestyle content, and I want to share more of my fitness journey, like bouldering, and how I make sure I get enough nutrients as a vegan who trains regularly.”
Her travels continue to fuel her creativity. Bali and Taiwan top her list of vegan-friendly destinations, while Korea and Japan, though surprising to some, have offered her plenty of exciting finds. “It’s not really about whether vegan food exists – you can always find something. For me, it’s more about finding good vegan food. … I love seeking out interesting finds like vegan food that looks and tastes like the ‘real’ thing, or traditional local dishes made plant-based. Doing that research feels the same as what anyone would do when they travel to find the best eats.”
BakeyVakey’s Advice: How to Start Your Vegan Journey
If there’s one takeaway she hopes people get from her journey, it’s that veganism doesn’t have to be all or nothing. “Even swapping one meal to a plant-based option makes a difference. That’s one less animal harmed, and it still adds up.”
For now, Jingni is content with creating, filming, baking, travelling, and building connections with her audience. Whether her path leads her back to the bakery or deeper into the world of digital storytelling, one thing is certain: BakeyVakey’s journey is just getting started.
