Texans have overflowing hometown pride for H-E-B, the undeniably favorite grocery store in the Lone Star State since its founding nearly 120 years ago. And as a now-transplant Texan, I get it. H-E-B does, in fact, live up to the hype and then some.
Beyond the excellent customer service and authentic hospitality, H-E-B’s unique products are perhaps the most beloved amongst loyal shoppers across the state, from the buttery in-house tortillas to the brisket-queso dip in the ready-made section.
Another such in-house product that is widely popular amongst shoppers is one that also offers unmatched value for your dollar: Meal Simple by H-E-B.
What Makes Meal Simple by H-E-B Special
Courtesy H-E-B
These ready-made meals are one of H-E-B’s most genius creations, residing in their own section near the deli. Here’s why shoppers love them.
They’re Affordable
With almost all meals ringing in less than $8, with many even lower, the aim is to provide a hearty meal portion without breaking the bank, making it a great option for many different customers, from cooking-averse college students to busy families.
They’re Quick and Convenient
Moreover, they’re all made ready to be heated and served, making them an easy solution for busy weeknights without any hassle. Since they’re all portioned for one person, it’s easy to bring multiple home for the week or allow family members to choose their own.
Also, most options feature marinated oven-ready proteins that you are able to cook fresh to your ideal temperature and doneness. Though, there are options with already-cooked proteins for on-the-go as well.
They’re Tasty and Nutritious
Above all, the reason these ready-made H-E-B meals are continually a best-selling contingent is that they actually taste good and offer a well-rounded meal complete with protein such as chicken or beef, vegetables, and usually a carby side dish (unless you’re going for one of the low-carb options).
They’re Versatile
Shoppers also return to these meals again and again due to the impressive range of options, including many hearty classics, as well as specialty meals such as vegetarian, low-carb, or high-protein.
Shopper-Favorite H-E-B Meal Simple Picks
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Due to the wide selection of meal types and flavors, there are many favorites amongst shoppers; though if you consult social media groups and trusty Reddit threads, certain meals stand out as best-sellers.
Salmon
Surprisingly, salmon rang in at the top answer for most popular Meal Simple options, with the Stuffed Salmon being a top contender. Other options include Salmon with Garlic-Lemon Pasta and Garlic Pesto Salmon. These all fall under $10.
Tex-Mex
Those looking for extra flavor and Texas flair, the Tex-Mex meals are popular, including enchiladas and fajita bowls.
Comfort Classics
Simple family favorites are also always on rotation, including spaghetti bolognese, chicken pot pie, and barbecue chicken with mac-and-cheese.
Next time you’re wandering Texas’ most beloved grocery store, make sure to stop into the ready-made section for a Meal Simple.