Donna’s Recipe, the vegan haircare brand co-founded by Tabitha Brown and Gina Woods, has quickly become a standout in the beauty industry. When it comes to your crown, you must take the extra time to learn about the brand—and the founders.
Known for its nutrient-rich, plant-based formulas, Donna’s Recipe is dedicated to offering clean, effective products made with integrity—and without compromise.
Founded on the principle that haircare should be both natural and joyful, Donna’s Recipe delivers a lineup of moisturizing shampoos, conditioners, scalp oils, biotin gummies, edge gels, and the award-winning Sweet Potato Pie Hair Cream. In April 2023, Ulta Beauty named Donna’s Recipe its African American-Owned Brand of the Year, recognizing the company’s national impact and growing customer base.
All products are vegan and cruelty-free, developed with transparency and purpose. The brand is available at Ulta Beauty stores nationwide, on Amazon, and through the official site, DonnasRecipe.com, where exclusive product bundles and limited editions are frequently offered.
Related Links:
Donna’s Recipe Official Site: https://www.donnasrecipe.com
Tabitha Brown Instagram: https://www.instagram.com/iamtabithabrown
Gina Woods Instagram: https://www.instagram.com/ginalosangeles
Ulta Beauty (Donna’s Recipe): https://www.ulta.com/brand/donnas-recipe
Amazon (Donna’s Recipe Storefront): https://www.amazon.com/stores/DonnasRecipe
Allure Best of Beauty Awards: https://www.allure.com/beauty-products/best-of-beauty
Donna’s Recipe Instagram: https://www.instagram.com/donnasrecipe
Donna’s Recipe TikTok: https://www.tiktok.com/@donnasrecipe
Behind the company are two founders who bring both business vision and community-centered values.Tabitha Brown—an Emmy-winning actress, New York Times bestselling author, and multi-NAACP Image Award winner—has become a trusted lifestyle figure known for her vegan recipes and joyful presence across platforms. Her roles as creator and host of Food Network’s It’s CompliPlated and the children’s series Tab Time have brought her message to audiences of all ages.
Gina Woods, a longtime social entrepreneur and business strategist, has spent more than 15 years helping build beauty brands with purpose. She runs a business mastermind for women entrepreneurs and founded the LA Kids Entrepreneur Camp to introduce young people to hands-on business experience.
Together, they launched Donna’s Recipe to offer effective, clean beauty rooted in authenticity.
The brand’s rise has been recognized across the beauty industry, including the Allure Best of Beauty Award for its Sweet Potato Pie Hair Cream. Through its website, Donna’s Recipe also offers select international shipping, ensuring global customers can access the full line directly. Frequent updates, product drops, and promotions can be found via the official Instagram and TikTok.
In an industry where African American women have long been underserved and underrepresented, Donna’s Recipe is building something more than a product line—it’s creating space, ownership, and excellence in every jar.
